Discount on Select Item for Shopify — Cheapest or Most Expensive Item Off

How it works

You select a collection, choose whether to target the cheapest or most expensive item, and set a discount percentage. When a customer adds items from that collection to their cart, the app automatically identifies the qualifying item and applies the discount to it — and only it.

The rest of the items in the cart stay at full price. This creates a targeted incentive that encourages specific shopping behavior: discounting the most expensive item pushes customers toward premium products, while discounting the cheapest item encourages adding one more thing to the cart.

⭐ Example: "20% Off Your Most Expensive Item"

You want to encourage customers to splurge on your premium pieces. You set up a 20% discount on the most expensive item from your "Designer Edit" collection:

🛒 Shopping Cart — Designer Edit · 20% OFF MOST EXPENSIVE ITEM

Italian Leather Jacket$350.00$280.00 20% OFF!

Silk Blouse$120.00

Cashmere Scarf$85.00

Total$555.00 $485.00

✓ Only the leather jacket gets discounted (it's the most expensive). The customer saved $70 — and they chose the premium item because the discount made it more accessible.

⭐ Example: "30% Off Your Cheapest Item"

You want to encourage customers to add one more item to their cart. A discount on the cheapest item makes that easy:

🛒 Shopping Cart — Accessories · 30% OFF CHEAPEST ITEM

Structured Handbag$165.00

Leather Belt$55.00

Hair Clip Set$22.00$15.40 30% OFF!

Total$242.00 $235.40

✓ The hair clip set is the cheapest item, so it gets 30% off. The customer was on the fence about adding it — the discount sealed the deal.

Real-world use cases

💎 Splurge Incentive (Most Expensive)

15% off the most expensive item in your luxury collection. Customers who might hesitate on a $300 piece are more willing when they save $45. The discount specifically targets the big-ticket item.

🧴 Sample Incentive (Cheapest)

50% off the cheapest item in the skincare collection. Customers add a travel-size or sample product knowing it'll be deeply discounted, then discover a new favorite.

👔 Outfit Completion (Cheapest)

25% off the cheapest item when buying from the menswear collection. Encourages adding a tie, pocket square, or socks to round out a purchase.

🎁 Treat Yourself (Most Expensive)

20% off the most expensive item during a "Treat Yourself" event. Frames the discount as permission to go for the item they really want.

Setting it up takes 2 minutes

Select "Discount on Select Item"

Choose this promotion type from the new promotion screen.

Pick your collection

Select which collection this promotion applies to.

Choose cheapest or most expensive

Decide which item gets the discount — the lowest-priced or highest-priced item in the cart from that collection.

Set the discount percentage

Enter how much off the selected item receives (e.g., 20%).

Activate

Save and go live. The discount targets the right item automatically at checkout.

Cheapest vs. most expensive — when to use which

Discount the most expensive item when you want to encourage customers to go premium. This works best with collections that have a wide price range, where the discount on the highest-priced item represents significant savings. It shifts customer behavior toward higher-value purchases.

Discount the cheapest item when you want to increase units per transaction. This works best when you have lower-priced add-on items (accessories, samples, basics) that customers might skip without an incentive. The discount gives them a reason to grab one more thing.

Ready to target specific items with smart discounts?

Cheapest or most expensive — you choose, the app handles the rest.

Get Started — $24/mo →

Automatically discount the cheapest or most expensive item